Michal Hátle
Head of Digital E.ON Energy, a.s.
inE.ON Energy
Power Industry
2021
Business Consulting, Digital Strategy, Website Design
The website of E.ON, which supplies energy to 1.4 million customers in the Czech Republic, represents the main and largest point of contact facing the public and a key element of the sector’s digital transformation.
The company’s website is a key point of contact, and a smooth customer and user experience contributes to the growth of the strategic NPS (Net Promoter Score). Therefore, we focus on automated feedback collection in order to maximize user satisfaction. We put the emphasis on client values and a customer-oriented approach using social proof and use cases.
We utilized special advanced guides for key customer journeys to increase the number of cases handled in a completely online and automated manner. The optimized search engine, interactive guide and E.ON Advice platform are just some of the many features that open the website to the general public and help them conclude contracts online without waiting in line.
The resulting website, with its new design, guaranteed the company a considerable increase in leads and significantly boosted end-customer satisfaction when communicating online.
598
Fully designed pages
100%
Increase in end-customer satisfaction.
100%
Functional prototype.
I evaluate the cooperation with SiteOne as absolutely exceptional and above-standard in the local Czech market. I experienced a similar professional, performance-oriented and expert approach in Japan, but I consider it relatively rare in the Czech Republic.